The Rise of Shopee Live: Witnessing a 50x Uplift in Holiday Orders during the 12.12 Mega Pamasko Sale

The nation's top e-commerce site, Shopee, kicked off the holiday shopping season with an incredible 50x increase in orders on Shopee Live, an interactive live-streaming feature, during its 12.12 Mega Pamasko Sale. In the first two minutes of the much awaited sale, a staggering 12 million items were sold on Shopee Live across markets, with the gift-giving season in full swing.

Without the beloved custom of "monito-monita," or the unexpected gift exchange that typically lasts for days, the local holiday celebrations wouldn't be complete. With the holiday shopping rush at its height and the need to buy gifts often, consumers are turning to live streaming to finish their lists. Shopee Live benefited from 46 times more local sales as a result, and customers saved a whopping PHP 509 million overall—with even greater savings made possible by partnerships with sellers and brands.

Filipinos anticipate year-end bonuses as the year comes to an end. These bonuses usually represent the chance to make significant purchases, purchase presents for their loved ones, or treat themselves to a treat after a hard year's work. It turned out that the best-selling category was home and living goods, with women's apparel and mobile accessories coming in second and third.

Shopping is also a great excuse to indulge during the holidays. Filipinos took this to heart, as seen by the 5x increase in orders in the Fashion and Health & Beauty categories. Whether it was for looking their best for holiday parties, updating their wardrobe, or beginning an early resolution to stick to a skincare routine. The most popular brands on the platform, according to the crowd, were Uni-Care, Maybelline, and Issy & Co.; on Shopee Live, however, orders for o.two.o.ph, Lovito.ph, and Uni-Care increased the most.

Despite the abundance of shopping options, Filipinos manage their finances wisely by hoarding popular necessities like face masks, organic baby wipes, and 3-in-1 twin coffee packs.

"Filipinos' shopping habits now include using the platform, particularly on important holidays. According to Vincent Lee, Head of Shopee Philippines, "We are delighted to be a part of this unique tradition of giving. The holiday season is an essential part of the Filipino culture." "This is the reason we keep looking for ways to make shopping more enjoyable and fulfilling for both our buyers and sellers—and Shopee Live's incredible success during the 12.12 Mega Pamasko Sale is a testament to one of the many ways we continue to innovate."

Furthermore, an astounding 2.3 million entries were received for the 12.12 Shopee Live Milyonaryo, with the possibility of winning up to one million pesos for the fortunate winners. "We want to change the lives of Filipinos more than just being a place to shop and have fun. The holidays are a great time to give the community something that can change their lives," Lee continued.

There is an extension of the 12.12 Mega Pamasko Sale until December 15, 2023. Get exclusive 70% off Pamasko Deals from a variety of brands and sellers, free shipping with no minimum purchase required, and up to 90% off Shopee Mall Outlet deals when you shop now!