The Impact of COMCO Mundo's Recognition on Dubai's F&B Industry

COMCO Mundo League of Enterprises' communications agency in Dubai, COMCO Middle East & Africa (COMCO MEA), has been honored in Caterer Middle East's F&B PR Power List 2024. This list honors the region's most remarkable and powerful PR firms that produce remarkable results and captivating messages for their clients.COMCO MEA was established in 2021 and is a member of the COMCO Mundo League of Enterprises, an award-winning communications group and inter-regional powerhouse that began in Southeast Asia and is currently expanding to other regional centers across the globe. After two years, COMCO Middle East & Africa is still dedicated to the group's content-driven, channel-neutral, strategy-based approach to PR and other related disciplines. By using their distinct style of Meaningful Storytelling, COMCO was able to create campaigns that caught people's attention and inspired action from key players.

The company's competence is attested to by its inclusion in Caterer Middle East's F&B Power List, which was made feasible by the hard work and proficiency of COMCO MEA's co-founder and managing director, Tricia Jimenea, and partner and head of hospitality, Josimar Delfin. With the combined 20 years of experience that Ms. Jimenea has in corporate, lifestyle, and entertainment, and the 15 years of experience that Ms. Delfin has as a hotelier and F&B strategist, the company has completed over 125 campaigns in the region and has amassed an impressive clientele in just two years.

COMCO Middle East & Africa Co-founder and Managing Director Tricia Jimenea (left) and Partner and Head of Hospitality Josimar Delfin (right)

“It is such a competitive landscape so we’re very grateful to the team at Caterer ME for creating a platform like this to celebrate our and other PR agencies’ hard work. As a team that has been immersed in this industry for more than a decade, we know that moving our clients forward is not just about achieving media values for them. Real impact comes from campaigns that support commercial goals and positively affect communities. We are committed to challenging ourselves to go beyond the traditional and meaningfully contribute to our clients’ success and their ability to improve the lives of their stakeholders and the entire F&B ecosystem,” said Tricia Jimenea.

“The often-used line ‘PR agencies are only as good as how well you drive them’ isn’t true for Tricia and her team at COMCO,” said Luke James, former General Manager for Ennismore and Jumeirah in UAE/Oman, now Area General Manager for Ghassan Aboud Group Hotels and Resorts. “They are relentless in their approach to add value to their clients. They constantly and consistently came up with unique initiatives to drive awareness to their client’s business.”

The portfolio of COMCO MEA includes popular concepts such as Electric Pawn Shop, Belcanto at Dubai Opera, Katsuya, Yann Couvreur Patisserie; hotels like Taj Exotica Resort & Spa The Palm, Taj JLT, Radisson Riyadh International Convention & Exhibition Center, Paramount Hotel Dubai, and Dusit Thani Dubai; and companies supporting the entire ecosystem such as Geidea, one of the largest fintech companies in the Middle East that offers payments solutions to F&B brands of all sizes, and The Marketing Deep Dive, the only conference in the UAE that is specifically designed for senior marketing executives in the QSR, cafe, casual dining, and cloud kitchen communities. In addition to the food and beverage and hospitality sectors, COMCO MEA is pleased to work with clients in the live events, entertainment, real estate, beauty, fashion, automotive, and tech.

“This recognition and the continuous growth of our office in MEA as well our recent wins in SEA are a clear manifestation of our core values of upholding integrity and excellence, empowering talent and sparking positive social impact. We are thrilled to see what our 8th year holds for all our companies, ventures and brands from Southeast Asia to the Middle East & Africa and beyond, and we’re excited to
unpack further expansion plans soon,” said Ferdinand L. Bondoy, Group Chief Executive Director and Lead Strategic Communications Counsel/Partner and Co-Founder of COMCO Mundo League of Enterprises.

To know more about COMCO Mundo, visit comcomundo.com
or follow facebook.com/comcomundo on Facebook, linkedin.com/company/comcomundo on LinkedIn, and @comcomundo on Instagram.

To stay updated on the work of COMCO Middle East & Africa, visit comcomea.com, facebook.com/comcomea on Facebook, linkedin.com/company/comcomea on LinkedIn, and @comco_mea on Instagram.