The Future of Mobile AI: Insights from HONOR at IFA 2024

HONOR debuted three innovative mobile AI solutions at IFA 2024: AI Deepfake Detection, AI Agent, and AI PC powered by Snapdragon® X Elite platforms. George Zhao, CEO of HONOR; Mark Linton, VP of Device Partner Sales at Microsoft; and Alex Katouzian, Group GM of MCX at Qualcomm Technologies, Inc., participated in an insightful panel discussion that preceded the launch. Together, they examined how AI and Snapdragon technology combine, talking about how these developments influence mobile AI going forward.

“When it comes to mobile computing, AI is not just a buzzword, it's a revolution,” commented George Zhao, CEO of HONOR Device Co., Ltd. “At HONOR, we're committed to working with our partners to deliver powerful AI capabilities and seamless connectivity, while protecting our users’ privacy. Through open collaboration with industry leaders, we're creating devices that empower individuals and redefine what's possible.” 

“At Qualcomm Technologies, we believe the NPU is the key to unlocking the true potential of AI in PCs,” added Alex Katouzian, Group GM of MCX, Qualcomm Technologies, Inc. “The Snapdragon X Elite with its industry-leading NPU performance empowers AI PCs like the HONOR MagicBook Art 14 to deliver next-generation AI experiences. Not only will users see a significant boost in capabilities, but the NPU's efficiency also translates to longer battery life, allowing users to stay productive for extended periods.” 

HONOR MagicBook Art 14 Snapdragon: Redefining PC in the Mobile AI Era 

The emergence of Snapdragon platforms and advances in AI are causing a dramatic shift in the PC market. The HONOR MagicBook Art 14 Snapdragon, created in partnership with leading industry players and powered by HONOR's platform-level AI capabilities, ushers in a new era of computing.

The HONOR MagicBook Art 14 Snapdragon is a marvel of lightweight engineering, with a sleek and small design. It combines strong hardware and software solutions with state-of-the-art platform-level AI technologies to deliver unparalleled productivity and user experience. It creates the lightest and thinnest AI PC available on the market, weighing about 1kg and measuring about 1cm thin. It does this by translating the thin and light qualities of smartphones to laptops. The HONOR MagicBook Art 14 Snapdragon offers an engrossing visual experience with its fascinating 14.6-inch HONOR FullView Touch Display, which has a sharp 3.1K resolution. Moreover, it has the best screen-to-body ratio of any 14-inch laptop, at 97%. With its Qualcomm Snapdragon X Elite processor, the HONOR MagicBook Art 14 Snapdragon raises the bar for computing performance, security, and efficiency.

Additionally, Windows apps running on X86 can be seamlessly converted to Windows running on Snapdragon architecture thanks to the HONOR MagicBook Art 14 Snapdragon. HONOR developed a Hotspot Library based on years of ecosystem study, which leverages platform-level AI to recognize often used circumstances and effectively initiate translation improvement. With translation optimization, HONOR has reduced the typical boot-up time by 16% for a wide range of Windows apps. As of right now, HONOR has optimized all fourteen of the most popular programs in six main categories: media, office, social software, online meetings, browsers, and tools.

The HONOR MagicBook Art 14 Snapdragon will be soon available in Germany, France and Italy.  For preorders, please visit HONOR online store now at www.honor.com. 

Seamless AI Experiences Elevated by the Power of MagicRing 

Seamless cross-OS communication will enable consumers to unlock AI everywhere in the mobile AI future. Multiple devices under the same account can connect automatically and power-efficiently with the HONOR MagicRing, in contrast to typical systems that require manual point-to-point connections.

In addition to connecting devices, the MagicRing links services among the devices. In addition, the system lets users control the smartphone's camera from a PC, receive calls and notifications on a device other than their smartphone, and utilize the same set of keyboard and mouse across different devices. MagicRing facilitates a seamless and safe transfer of data and services between devices, simplifying the multi-device AI experience. One common Windows-on Snapdragon scenario is Cocreator, which enables users to create amazing artwork using simple drawings. Users may easily access Cocreator on their HONOR MagicPad 2 and create AI masterpieces with their Magic-Pencil thanks to MagicRing. In the interim, consumers can also enjoy unmatched levels of practical mobile AI with the HONOR MagicBook Art 14 Snapdragon by using AI Eraser from HONOR Magic V3.

HONOR AI Agent: The First On-device AI Agent for the Open Ecosystem

A cutting-edge, always-on personal assistant, the HONOR AI Agent was created to improve and streamline users' daily lives. The AI Agent that learns from users' habits and device environment may make intelligent decisions across a variety of apps and services by intuitively understanding users' requests and intentions through language analysis and UI awareness technology. It can automate difficult processes thanks to this feature. HONOR gave a demonstration of how to use a few straightforward voice queries on their devices to locate and terminate unwanted app subscriptions across various apps.

With the HONOR Magic7 Series expected to launch later this year in China, the HONOR AI Agent is positioned to become the cornerstone of mobile AI as we look to the future. This invention not only marks a breakthrough in technology but also the beginning of a new era in which artificial intelligence (AI) will be easily incorporated into daily activities to improve productivity and efficiency.

The World’s First On-device AI Deepfake Detection Technology 

The potential for misuse, such as identity theft and the dissemination of false information, increases with the sophistication of the technology underlying deepfakes. To safeguard users against this growing threat, HONOR has developed an innovative on-device AI Deepfake Detection system. This cutting-edge detection system uses sophisticated algorithms to carefully examine a variety of elements, such as pixel-level synthetic imperfections, border compositing artifacts, inter-frame continuity, consistency in face-to-ear hairstyles, and the placement of synthetic traces. By scrutinizing these features, the technology can distinguish between authentic media and deceptive alterations.