The Journey of Big Bad Wolf : From Idea to Reality

Big Bad Wolf Books began as a modest 500-square-foot bookstore in Malaysia in 2006 and has since grown to become a major player in the global bookselling market. Its straightforward but effective goal is to increase literacy by lowering the cost and increasing the accessibility of books.

It was founded with the goal of transforming reading habits in Malaysia by Malaysian entrepreneurs Andrew Yap and Jacqueline Ng. Since then, the business has
developed into the biggest book sale in the world, catering to millions of readers in several nations and setting a new standard for reasonably priced reading.

Realizing that many potential readers don't regularly visit traditional bookstores, the founders of Big Bad Wolf Books set out to create an entertaining, reasonably priced book-buying experience that draws families and friends. In 2009, the company hosted its first major event, the "Big Bad Wolf Book Sale," with the goal of bringing books directly to people. Non-readers have even been exposed to books for the first time during these book sale events, and they have subsequently adopted the reading habit. These sales eventually reached millions of books, giving the company the title of "World's Biggest Book Sale" for reasonably priced, high-quality books.

The impact has been profound: “In 2015, we started noticing that young adult books were selling out faster than ever before,” says Big Bad Wolf Books co-founder Jacqueline Ng. “This was a turning point for us, as we realized that the children who had attended our early sales were now teenagers choosing books.” This organic increase in young adult readership has reinforced Big Bad Wolf’s commitment to cultivating a lifelong love of reading.

In 2016, the business began its worldwide expansion, first visiting Indonesia and Thailand before moving on to the Philippines in 2018. There were logistical difficulties associated with this international development, including moving millions of volumes, dealing with customs, and setting up warehouses in partner nations. Partnerships with local logistics companies, like their deal in the Philippines, have made it easier to distribute books to events while maintaining affordable rates, Ng said, adding, "We had to find creative solutions to every logistical challenge we faced."

Big Bad Wolf Books remains committed to its goal despite the rise of e-books and digital reading platforms. “Physical books, especially for children, are invaluable,” says Ng. “There is a special joy in holding a book, choosing one from the shelf, and bringing it home. That’s a joy that digital media cannot replace.” The company has observed that parents who bring their children to Big Bad Wolf Book Book Sales are delighted with the event’s book offerings and their affordability, which allows them to buy multiple books without breaking the bank.

With a clear mission and a steadfast faith in the transformative potential of books, Big Bad Wolf Books keeps innovating and growing, advancing accessibility and literacy one book sale at a time.

 

Big Bad Wolf Davao is committed this year to embracing both ardent readers and people who might not think of themselves as frequent readers. It's an inclusive literary celebration with the aim of igniting everyone's curiosity and love of reading. Big Bad Wolf wants to make reading fun and accessible for everyone by offering significant savings and a large selection of genres.

Open daily from 10:00 AM to midnight, Big Bad Wolf Books Davao 2024 will take place at The Tent in Azuela Cove, Davao City, from November 22 to December 1.

Metrobank cardholders can also take advantage of other promotions to make their holiday shopping easier, including as a special 3-month 0% payment discount on purchases of P3,000 or more. Visit Big Bad Wolf Books' social media pages.

In collaboration with the Department of Social Welfare and Development (DSWD), Big Bad Wolf is bringing the love of reading to underserved communities. In order to assist children's access to high-quality literature, guests can give books, making the holiday experience memorable.

Don't pass up this wonderful chance to discover holiday gems, take part in fun events, and change the world. To keep up with the most recent book sale events and deals, visit Big Bad Wolf Books' website or follow them on Facebook and Instagram.